Dinner

HOOCH Boutique & Drinkery is an intimate, 13 seat venue located within the Phoenicia Hotel's shopping arcade in Downtown Beirut. Inspired by Scotland’s dram bars proudly showcasing hundreds of whisky bottles from floor to ceiling, Tokyo’s intimate cocktail dens renowned for ceremonial service and obsessive attention to detail, and London's glamourous five-star hotel bars where perfect classic mixed drinks are crafted. HOOCH specialises in rare spirits, fine wine, craft beer, exceptional mixed drinks and hand-rolled cigars.

Story It all started over a hundred years ago. In the south of the old town of Batroun, Jammal’s great grandfather decided to build his tobacco factory in a peaceful cove shaded with palm trees. In the early 1930’s, the factory was converted to the now Jammal family house. Right here, three generation were born and raised to the sound of the waves and the taste of sea urchins. Being abroad for a while, Joe Jammal flew back home in 1981. As “bon vivant” himself, one day Joe put a table in the water for a fish BBQ and invited …