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More than a century ago, in a secluded cove shaded by palm trees in Batroun, Jammal’s great-grandfather built a tobacco factory. By the early 1930s, that factory became the family home—where three generations grew up to the soothing sound of waves and the fresh taste of sea urchins. Being abroad for a while, Joe Jammal flew back home in 1981. As “bon vivant” himself, one day Joe put a table in the water for a fish BBQ and invited family and friends. Later this year, on June 19th, waiters, cooks, bartenders, DJs, fish, salads and mezze rocked the first beach …
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